Weekend 1: Cleaning the Living Room, Dining Room, Bedrooms, and Home Officeġ. The result is the same spring-clean-sparkling and organized home, without the feeling of utter exhaustion that can come from a marathon cleaning spree.
So what can we do to make it better and more manageable? Hire an army of cleaning elves? Book a week with Marie Kondo? We’ve got something even better and more practical – Annie! Annie has come up with a foolproof spring cleaning plan – one that you can do in segments, over the course of a few weekends. As much as we all love a spotless and beautifully organized home, the thought of a stem-to-stern cleaning job can more than a little overwhelming. Identify whether your current strategy is working to achieve your goals for each platform, or if there are changes you can make to encourage success moving forward.Spring cleaning: we love the results but loathe the process. To finish off your social media spring-cleaning, freshen up your strategy and set new goals for the season. Review your social media strategy and set new goals. Also, take note of upcoming holidays, events, or benchmarks and decide where there are opportunities for timely content. Research best practices for posting times and cadence for each platform and adjust your post schedule accordingly. It’s time to roll up those sleeves and dust off the content calendar. On platforms that you’ve already established a presence, refamiliarize yourself with the platform’s features and review any new additions. Consider whether one of these new apps is right for your brand. Have you brushed up on your knowledge of social platforms recently? In the past couple years, new apps like TikTok and Clubhouse have topped the charts, competing for attention with social media titans like Facebook, Twitter, and Instagram. Figure out where your brand is trailing behind, and identify potential gaps you can fill in your industry’s online presence. We can learn a lot from our neighbors! Pick your top three competitors and examine their social media accounts, paying close attention to which platforms they’re using, what type of content they’re posting, and how they interact with their audience. In addition, review your list of blogs and publications to which your brand is subscribed, or compile a list if you haven’t made one already.
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Update your social monitoring tools and create tracking alerts for the latest hashtags and news trends. Ask yourself the following questions: Which posts have performed best? Which topics are resonating with my audience? Which posts have overstayed their welcome, if any? This can be a time-consuming process, but the insights you’ll gain will help inform your content going forward and improve your brand’s success on social media. By removing the weeds, you’re giving your brand more opportunity to engage with audiences that want to engage with you too.ĭon’t just sweep old content under the rug take a look at past posts and see what’s working and what isn’t. Don’t be sad to see these followers go quality is more important than quantity. To identify these bad followers, you can take advantage of tools like UnTweeps for Twitter or Instagram’s “following categories” feature. Go through your followers list and remove inactive followers, spammers, and bot accounts.
Just like a garden, follower lists need a good pruning once in a while. Small steps like these and more take minutes, but could save you days, months, or even years of damage-control after a hack. Additionally, review the employee access and privileges for each account and remove any employees that are no longer with your business.
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Let’s test the locks, shall we? Make sure you’re practicing good password hygiene by using different, complex passwords for each account and enabling two-factor authentication. These sections can be adjusted for each platform, but should maintain a consistent tone and personality overall. The seasons aren’t the only thing changing: businesses do too! Are your brand’s contact information, location, and website still correct? Cross these basic items off the list and then see if there are any opportunities to improve the effectiveness of your social media bios. Remember to keep these images consistent across all social platforms this helps your audience easily recognize you and builds a strong brand image.Įnsure your bios and “about” section are up-to-date.
Need a new coat of paint? Switching out your profile and cover photos at least once per year can help your brand stay fresh and relevant, and let your audience know that you’re an active player on social media. Update your profile images and cover photos.
Here are 10 tips to spring-clean your brand’s social media presence: The birds are chirping, the flowers are blooming, and our social media accounts are craving some sweet TLC.
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